Let’s get one thing out of the way: Erica Feldmann does not decorate for Halloween.
“It doesn’t entirely resonate with me because every day is Halloween,” she says. “Especially in Salem, it’s more unique to not do anything.”
Feldmann is the owner of HausWitch Home + Healing, a mystical boutique in the heart of Witch City, otherwise known as Salem, Massachusetts. She’s the author of the book HausMagick, which she describes as “a spellbook of interior alchemy.” And she’s also a witch.
“My goal has always been to integrate witchcraft into people’s normal, everyday lives,” she says.
Before she opened HausWitch in 2015, Feldmann created mini spell kits to help others bring good vibes into their homes. The HausCraft kits, packaged in tiny house-shaped boxes, typically contain a candle, a crystal and an element of aromatherapy. Spells focus on everything from achieving harmony in cohabitation to manifesting your dream home.
While the kits continue to be one of Feldmann’s best-sellers, she’s now expanded her offerings to include candles, tonics, beautifully illustrated tarot cards and an impressive collection of feminist witch literature. Her latest line, Secret Spells, launched this month with sigil-inspired pillows. Tea towels that double as altar cloths and wall prints will soon follow.
Ready to bring a little magic into your own home? Here, Feldmann shares her top tips for decorating like a modern witch.
